Seoul Dance Creation Center (SDCC) is a multidisciplinary arts space that operates both as a venue for domestic and international dance performances and as an educational hub offering programs ranging from creative movement activities to advanced professional dance training.

Everyday Practice led the overall key visual identity for the center’s opening festival, focusing on visually articulating SDCC’s core vision: the expansion of art through the body.

The main key visual highlights the energy and dynamism of the dancer’s body and movement. It expressed the opening festival‘s lively atmosphere using non-traditional typography and vibrant colors, while separating the figure from the background to create a more three-dimensional scene.

For the individual performance visuals, the design emphasizes the rhythm and immediacy of the stage. Fonts and lettering were organically blended to express the flow of the scene, while frames composed of lines and typography captured the structural vitality and atmosphere of the stage.